Loading page
All work
Pick a screen to zoom in · ← → to step through · Esc to reset
15 · Brand system · Earlier work
Corporate identity & brand guidelines
This corporate brand guide brings logo, typography, iconography, illustration and merchandise into a documented identity system.
A central part of the work is specifying how type behaves on photography and solid-colour backgrounds, including the text and background combinations permitted in each setting. Logo clear-space rules, a type scale across four weights and examples on apparel, mugs and bags extend that guidance from the page to practical brand applications.
Contrast rules for every surface
Typography is specified separately for use on imagery and on solid colour, with the colour combinations allowed on each, so legibility doesn't depend on judgement.
A full type scale across four weights, plus logomark rules and merchandise application, completes the system.